FormFree is rocking the mortgage world again, this time partnering with AI-driven lead gen platform Teo to transform the way mortgage lenders identify quality customers and profitable market segments. FormFree’s Passport verification services are already used by thousands of lenders to gain insight into loan applicants’ ability to pay, and by partnering with Teo, FormFree is moving those insights even earlier in the sales funnel to power an entirely new way of engaging with prospects. After incoming leads are pre-screened to ensure quality, Teo’s AI assistant manages follow-up communication using the prospect’s preferred channels (text, Facebook, etc.) to quickly convert leads to loans. Teo’s leads are 100% exclusive, and beta users of the Passport-backed platform have seen an 8X boost in conversion.
Read this commentary as it originally appeared in Rob Chrisman’s Daily Mortgage News & Commentary.
