Tearsheet had the opportunity to ask Brent Chandler, FormFree’s founder and CEO, about the importance of the borrower’s user experience.
How important is it for a home buyer to have a smooth, guided experience proving ability/willingness to pay?
Brent Chandler, FormFree: Over the last decade, online and storefront retailers have made tremendous advancements in providing consumers with an intuitive, obstacle-free shopping experience. So naturally, when consumers approach a mortgage lender to facilitate the largest and most important purchase they will ever make, they expect a quick and efficient shopping experience.
Read the full interview in Tearsheet.