FormFree has hired brand strategist and marketing expert Patricia “Patty” Ramirez Pinckney as senior director of marketing. In this role, Pinckney will drive planning and implementation of FormFree’s marketing campaigns, govern its strategic positioning within the mortgage industry and manage the firm’s brand. Pinckney brings more than 20 years’ experience as a “big brand” marketer specializing in everything from brand development and strategic planning to full-scale marketing campaigns. She has applied her considerable expertise for global companies including Procter & Gamble, BBVA Bancomer and The Coca-Cola Company.
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